LIV KARLSSN
ABOUT
ARCHIVED WORK
CONTACT:
liv.karlsson@edu.beckmans.se
liv.karlsson@gmail.com
Instagram: @likaportfolio
(+46) 702918714
Art Direction
Type Design
Motion Graphics
Brand Identity
Head of course: Simon Graf
Fluid Records was an independent Stockholm-based EDM label operating between 1995 and 2002. This project reimagines the label through a contemporary lens, asking the question: What would Fluid Records look like if it existed today?
The brand identity draws heavy inspiration from early 90s techno culture, referencing its raw, DIY origins while updating the visual language for a modern context.
The resulting work includes a custom display typeface “FLUID”, a new identity and logo, motion graphics, a printed type specimen publication, and a physical drawing stencil object celebrating the label's hands-on roots.